The Future of Automotive: Adhesive Tape is Changing the Auto Sector

Joe Cull· January 13, 2021

Many states have set forth a federal bill that would ban gas and diesel car sales by 2035 in order to meet many states’ climate change goals. 


This statement might have been utterly shocking 50 years ago, but in 2021 it's merely the next step in a changing automotive industry landscape. 


With growing concern over the hazards of fossil fuels, the dangers of air pollution, and the risks of a changing climate, the move to clean transportation continues gaining momentum.


And although the change is massive for auto manufacturers, they can rely on companies like tesa because we're already positioned to support them.


For the Automotive Industry, the Future Is Now


The proposal comes on the heels of California Gov. Gavin Newsom signing an executive order in October 2020 seeking to ban the production of new internal combustion engine (ICE) vehicles by 2035. This action initiated a domino effect across the country, prompting many other states jumping onboard. A recent report from the New Jersey Department of Environment Protection suggests that new electric cars or hydrogen-powered vehicles will need to take precedent by 2035 in order to meet climate goals.


A mass shift away from fossil fuels will have many wide-reaching implications, and signs point toward a genuine electric future.


Automakers like Ford Motor Company, Honda Motor Co., and Volkswagen AG have agreed to reduce vehicle emissions but their commitments and proposed solutions differ from one another. All automakers have argued that their move was more likely to bring about a unified standard for greenhouse gas emissions and fuel economy. This broadly agreed upon goal would make it easier for automakers to produce vehicles that can be sold in any market across the country. In a statement, Ford spokeswoman Rachel McCleery said the automaker's agreement "should be the foundation for new regulations for a stronger fuel economy standard in 2021".


According to industry analysts, going electric would help fight climate change and is a business reality many car industries need to face. If the general path ahead is agreed on, the role that ICE vehicles will play during the transition is far from clear. 


"Electrification, you cannot stop it anymore — it's coming," says Elmer Kades, a managing director with the consulting firm AlixPartners. "We have fantastic growth rates, between 50 and 60 percent on a global level."


tesa Supports Automotive Manufacturers


We are ready to support manufacturers in finding solutions to meet the needs of this dramatic market shift.


Tapes are used in almost every part of a vehicle! Under the hood, on the body, in the interior accents, and on the exterior trims of the car.


Pressure sensitive adhesives tapes offer a number benefits that traditional joining technologies cannot provide.


Did you know insiders predict adhesive tape will become a key component in the future of the automotive industry?


The benefits of adhesive tapes include:


• Lighter vehicle weight – With the continuing drive to keep vehicle weight at a minimum, adhesive tapes offer a clear advantage over traditional mechanical fasteners.

• Better fuel economy, sustainability, and efficiency –
The reduced weight of vehicles that incorporate adhesives has a significant effect on their fuel economy, sustainability and overall performance. The use of tapes can offer better vehicle production efficiencies as well.

Reduced manufacturing costs
- The reduced costs of adopting adhesive tapes are certain to appeal to manufacturers as machine operators can easily apply tapes automatically without the need for welding. This saves money and time.


• Improved aesthetics - The process of bonding components with adhesive tapes allows for joint flexibility and stress dissipation, which offers an easy solution for the bonding of dissimilar substrates, such as metal and plastic, with better aesthetics in the finished product. Lumps and bumps caused by screws and bolts will soon be a thing of the past!

• Protection from power surges
– Tapes are available with electrically insulating filmic backings which can insulate from power surges, improving safety and protecting customers.


tesa is supporting manufacturers with all the above. Here are some examples:


• An electric car’s battery generates heat and voltage that needs to be shielded to ensure user safety, so tesa® has developed a double-sided tape with a special filmic backing that ensures no power surges can occur, which enables batteries to be wrapped in a non-flammable product capable of withstanding temperatures of up to 150°C.

• Wire harnessing is already widespread in hybrid vehicles, and tesa® produces tapes offering an excellent bond that is resistant to both heat and abrasion.


"We have decades of expertise in both the automotive and electronics industries. With our technologically advanced adhesive tapes, including electrically conductive tapes (ECTs), optically clear adhesive tapes (OCAs), and barrier tapes for applications in curved displays, we are in an excellent position for the future of automotive manufacturing.”

Elliot Sedlecky, Business Development Manager tesa Automotive


With products that offer bonding, encapsulating and fixation solutions along with aesthetic and noise damping properties, the manufacturing industry is in good hands with tesa as the move to electric vehicles continues to pick up speed!


Learn more about the best adhesive tapes for your automobile manufacturer, visit our masking solutions page today.


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